Fifteen years building the distribution networks, retail channels and category launches behind India's consumer-appliance brands — from factory floor to neighbourhood retailer.
"I build customer-driven distribution that works for the architect and the neighbourhood retailer alike — plans grounded in market data, delivered through people who believe in them."
Executive training in data science at IIM Nagpur grounds every channel, pricing and category call in market evidence — then translates it into a plan the field can execute.
From direct-to-retail BLDC fan distribution to DMS-tracked secondary sales, I design channel structures that hold up as the category grows.
Trade partners, architects, government buyers, cross-functional teams — sustained growth is a team result, and I build the incentives that make people want it.
A category-launch and channel-build track record across India's leading consumer-durables companies, reverse-chronological.
Reporting to the VP & CMD, responsible for strategic planning of the Premium Fan category. Built a new direct-to-retail BLDC fan and distribution business from the ground up, and now leads the Premium Fan projects division — working directly with architects, interior designers, builders, real-estate developers and government buyers.
Built channel networks across Kitchen Appliances, Geyser and Air Cooler categories for two states. Implemented a DMS model to track secondary sales and scheme settlement.
Launched the Appliances division from zero — built the channel network, benchmarked competition, and ran trade-partner meets and target-oriented retailer tour schemes to establish a sustainable business within two years.
Took charge of the Geyser and Small Domestic Appliances division. Resolved long-standing market conflicts that had been blocking growth, and turned a de-growth division around through events and exhibition-led product promotion.
Started as Management Trainee running the Domestic Appliances distribution network — inventory, scheme claims, retailer expansion. Promoted to Assistant Manager to launch Platini, Bajaj's premium appliances brand, into channel sales, benchmarking competition to shape pricing and merchandising strategy.
IIM Nagpur
SSIM, Hyderabad University, Andhra Pradesh
Global Talent International, Bangkok, Thailand
RCERT, Nagpur University, Maharashtra
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